ADsnap
The Multi Function Pizza Stopper
Elrole Ltd. is the mfr of ADsnap product for the U.S.A market and other countries around the world together with all intellectual property and patent rights for the ADsnap product ,ADsnap is a multi-function patented Pizza stopper allowing a print Advertising articles to be attached to it, it is a new method of a powerful Advertising media that can serve the direct Advertising print (EDDM) media industry functioning and collaborating together with a Pizza retail shops (including chains stores and mom and pops stores). This is in order to obtain a maximum cost effective print media distribution exposure through delivered Pizza boxes direct into consumers homes.
What ADsnap do and how it works?
We all knows the existing ordinary small round piece of plastic (pizza stopper) that are place generally in every pizza pie that we buy, this to prevent from top pizza box to be pushed in to the pizza pie in time of delivery, except that this product thus not have any other added value, and this is where ADsnap coming to the picture and makes all the different by adding a lots more value to this product and making him a very powerful advertising media.
This ADsnap patented product is a multi-function plastic made pizza stopper article that have a two separate functions. the first is his top attachment device part that holds a printed advertising material like coupons or any other type of local or national promotional advertisement small size booklet. this patented product article is place and insert directly into the center of the pizza pie dough by the pizza shop worker (in the same way a regular pizza stopper is used and place today) at a time of him preparing a pizza delivering box to the end user costumer, once the pizza worker will close the pizza box cover, then the second function will start to be in effect where when advertising booklet will be bend in a flexible way all over to the back side, this to allow pizza box cover to be close, when this act is completed by the pizza worker then the back side of the flexible advertising item will be engage together and lean on the top edge of product base wall part, and then it will function as a stable pizza stopper preventing cover box to be push in at a time of delivery.
When the customer receiving the delivered pizza box he will open first the box cover and then the advertising booklet item will stand up in a straight position and will show to the costumer the advertising material right in front of him before he start eating the pizza, this unique high impact ambient advertising platform, a walking billboard delivered into the hand of viewed will result in high percentage increasement of advertising response, it will create an element of surprise making the advertising more effective and memorable also provides the opportunity to segment the audience and precisely target a specific demographic profile by selecting pizzerias in specific areas.
The market
Statistic studies shows that Over 3 billion pizzas are sold in the U.S every year, thereby becoming an extremely powerful marketing tool to reach American consumers. Over 83% of pizza stores offer delivery service pizza box directly on the table of the consumer. On average each pizza venue delivers 2,000 pizza boxes to consumers per month , and there are more than 80,000 pizza shops in America , Each person in America eats about 46 pizza slices a year.
ADsnap Advertising product is place in side of a pizza box packaging and directly in to the pizza pie dough that delivers a high impact targeted campaign that can reach any demographic like no other.
ADsnap is taking the focus and usually the center of attention at any gathering.
The average time a ADsnap advertisement sits in front of a consumer at a time he eating is usually between 15-30 mins, and it will continue to stay as a coupons booklet in home more than a week, Very few other advertising mediums come close to that length of time being front and center and in your face no matter where you are...on the beach, in the car, at home or in the office.
ADsnap will expose to in average of 3 people per home, On average each pizza venue delivers 2,000 pizzas boxes per month that is to say 2000 ADS per Advertiser.
Powerful Advertising
This unique high impact ambient advertising platform, a walking billboard delivered into the hand of viewed will result in high percentage increasement of advertising response, it will create an element of surprise making the advertising more effective and memorable, also can connect between of line and on line advertisement and provides the opportunity to segment the audience and precisely target a specific demographic profile by selecting pizzerias in specific areas, testing shows that typical conversion rates of ADsnap range between 4 - 7%. this percentage will depend on how attractive the offer is and how compelling the artwork is, that’s why advertising on ADsnap has so much impact and makes so much sense.
there are several Advertising companies out there which provide print Advertising on top of a pizza carton box or by by gluing a flier on top of it, but there are a few problems with this type of Ad presentation which cause it to be less efficient compared to ADsnap system.
a. by printing or by gluing AD materials on top of a pizza box causing the box to be look like a billboard, and shows non aesthetic look
b. preventing and blocking the brand name and logo printed view on top of the box , therefor many pizza brands will choose not to allow to use this type of Advertisement on their brand box
c. Printing or gluing AD on top off a carton box is ordinary traditional way to promote a product or services which, will grab a minimum attention and it will be treated by the viewers eyes as a common packaging promotion item, which in a very shortime will find himself thrown into a waste plastic bag, which is the contrary situation with ADsnap where is grabing most of the attention by the unexpected surprise effect and also stay a much longer time in the viewer home as a info article that worthwhile to keep.
The Business Model
✔ ADsnap product helps to a local small business to advertised themselves in the most effective way through a local pizzerias who sales their pizza delivery boxes to their local area costumers.
✔ Each local pizzeria will receive a monthly minimum of a complete (include a free advertisement ads promoting their pizzeria), 2000 ADsnap product for free at no cost to them.
✔ Each pizzeria will receive a monthly minimum of 2000 free promotional coverhead print ADs in front and back of the advertising print booklet, for example in the front cover it will show the name & logo of the pizzeria , then the first head line will say, coupon club , then the second line after it will be the message - we arranged a whole world of benefits for you to choose.( this is to promote and upgrade the pizzeria image) ,in the back of the coverhead booklet it will be printed all pizzeria menu and other pizzeria promotional messages.
✔ ADsnap product is manufacturer by injection molds process and it will be shipped directly to the advertising printing company (or directly to the pizza shop for a final assembling ADsnap can be also preassembled (ADsnap plastic stand together with a paper advertising article ) ready and prepared to be use for the pizza worker), together with the advertising booklet, than the printing company will ship the assembled ADsnap product directly to the pizza shops address.
✔ This new ADsnap advertising concept can work and operate together and combined with a national or local print advertising agency, or through a national advertising franchise company and together with a cooperation of many pizza shops in each of every state or country anywhere in the world for a maximum media exposure.
The Pizza Shop Benefit
1. ADsnap PRODUCT INCLUDES ALL THE RELATED PIZZA SHOP PROMOTIONAL ADVERTISEMENT IN THE COUPONS BOOKLET WILL BE PROVIDED FREE OF CHARGE TO THE PIZZA SHOP OWNER. (IT WILL BE SUBSIDIES BY THE SMALL LOCAL BUSINESS ADVERTISEMENTS).
2. ADsnap PRODUCT WILL UPGRADE THE PIZZA SHOP IMAGE WHICH WILL RESULT IN A customer APPRECIATION.
3. ADsnap WILL PROMOTE THE PIZZA SHOP IN A UNIQUE HIGH IMPACT ADVERTISING PLATFORM WHICH WILL RESULT IN A HIGH PERCENTAGE INCREASEMENT OF new customers coming in.
WHY ADSNAP ADVERTISING CAMPAIGN IS SO EFFECTIVE?
-
ADsnap ads inside a Pizza box are a great way to get your message across to the consumer
-
It reaches consumers in the leisure of their home
-
Has a long exposure time – before, during, and after eating
-
There is no other advertisement that gets delivered to a customer’s home and makes them leap off the couch with excitement
-
ADsnap advertising campaign is a hot way to reach consumers of all ages and demographics! Your ad is sure to be seen with 94% of Americans eating pizza regularly.
-
According to PMQ’s 2018 Industry Census, 60.47% of respondents reported an increase in sales over the previous year and is expected to grow over the next 5 years. Advertising on ADsnap is a great way to grab consumer’s attention and offers you a lot of creative opportunities. Pizza is simple, easy to eat, fun, and inexpensive comfort food. People are eating more pizza during the Pandemic, making it the perfect meal in these uncertain times.
-
ADsnap will use a targeted approach based on consumer dining trends to reach specific audiences. These ADsnap ads give customers something interesting to read and they will remember your message long after the pizza is gone.
-
No matter how you slice it this is one of the smartest ways to advertise your brand to customers.
-
Pizzerias deliver hundreds of pizzas each week and offer advertisers an ideal way of creating brand awareness.
-
ADsnap advertising campaign reaches consumers in their homes and is one of the smartest ways to promote your ad. With full-color graphics about your brand and fine-tuned targeting, this will a sure that you will get your message across to the right consumer.
-
all of this facts will result in a high percentage increasement of advertising response.
